China Southern goes double daily from Melbourne

China Southern will double its Melbourne services by introducing twice-daily flights between Guangzhou and Melbourne from October this year.

The introduction of double daily services comes just one year after China Southern introduced daily flights from three flights per week.

"China is our number one long haul market and as Victoria's international aviation gateway, we are pleased to be able to support the strengthening of Victoria's tourism, education and business relationship with China," said Melbourne Airport CEO Chris Woodruff.

There were 386,118 passengers with Chinese passports who travelled through Melbourne Airport in 2010/11, which was a 26.2 per cent increase on the previous year.

"Our Chinese visitor programme aims to make our Chinese visitors feel respected and welcome as they arrive at Melbourne Airport, including Chinese signage and announcements. We also provide cultural training to our staff," Woodruff added.